From my experience, the key to engaging captions is balancing relatability with creativity. Using a mix of humor, questions, and calls-to-action works wonders. I personally started experimenting with captions that spark conversation or showcase behind-the-scenes moments of my brand. One resource I found extremely helpful is https://tagembed.com/blog/instagram-captions-for-business/ . It offers over 100 catchy Instagram captions specifically for business, which gave me fresh ideas and inspiration. Implementing even a few of these captions transformed my engagement rate noticeably. I recommend trying them out, adapting them to your brand’s tone, and always keeping captions authentic—your audience notices genuine content.